Blog
Practical ideas on getting found, turning interest into calls and growing revenue you can plan around.
Buying leads isn't the ethical problem in personal injury marketing. Buying the wrong kind of lead, from the wrong kind of seller, on the wrong kind of contract is.
An emergency ad that runs at 2am with nobody on the phone isn't marketing. It's paying to introduce a homeowner with water coming through the ceiling to the next plumber on the list.
"Exclusive" is a promise about who else gets sold the lead. It isn't a promise about who else the homeowner calls.
Your firm doesn't have a demand problem. Somebody was rear-ended on the way to work. Somebody opened another letter from a debt collector.
A heatwave isn't a marketing plan. It feels like one. The first scorching week of summer, the phones don't stop. The first hard freeze, you're turning work away.
Your estimate didn't lose the job. What happened after it did. You climbed the ladder, measured up, took the photos and sent a fair number.
You don't have a lead problem. You have a "what happens next" problem. Somebody found you, liked what they saw and picked up the phone or filled in the form.
Your best salesperson doesn't work for you. They're a happy customer from three years ago. They decide when to mention you, who to mention you to, and whether to bother at all.